A blog on brand strategy and design. Find inspiration, tools and knowledge to bring your own or a client’s business to the next level.
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What is a brand without customers? Well, nothing. They are the ones who utilize your service, sometimes review said service and ultimately determine your success. Trying
To be successful as an emerging brand, you have to accomplish two things: Fit the market Differentiate yourself from other, currently available brands. This may sound
What do you do when somebody tells you the traits that people frown upon, could be the biggest tools to jumpstart your career? That is the
When you build a brand, you are not just building the look of your business: You are creating a look for yourself. This is called a
Coming up with a catchy sentence to describe your brand. Sounds easy enough, right? Well putting together a tagline or slogan is in fact a struggle
What is the one thing that turns a customer from potential to converting? Trust. Without trust, money never parts. With this in mind, let’s discuss 5
