A blog on brand strategy and design. Find inspiration, tools and knowledge to bring your own or a client’s business to the next level.
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Much is said about audience archetypes and how important it is to get your brand to match them. But how many people know what questions they
What makes a brand last? Every business owner has asked themselves this exact question before. If you haven’t, then you’re likely asking the wrong questions. Another
What is a brand without customers? Well, nothing. They are the ones who utilize your service, sometimes review said service and ultimately determine your success. Trying
To be successful as an emerging brand, you have to accomplish two things: Fit the market Differentiate yourself from other, currently available brands. This may sound
What do you do when somebody tells you the traits that people frown upon, could be the biggest tools to jumpstart your career? That is the
When you build a brand, you are not just building the look of your business: You are creating a look for yourself. This is called a
